The client tasked Creo with driving awareness of a new product and brand messaging.

We were asked to leverage diverse creators to bring awareness to new Mountain Dew flavor Major Melon through comedic, highly-engaging social content.

#mountaindewmajormelon

Creators used their magnetic energy, humor and confidence to achieve the “unthinkable” and showcase Mountain Dew Major Melon as the reward through 13 TikTok videos.