We’ve gathered some of the most frequently asked questions from our clients to provide you with clear, concise answers. Whether you’re new to our services or a long-time client, we hope this helps you better understand how we can help you run your best influencer marketing program.
Getting an Influencer Campaign Started
Financial benefits – typical ROI of an influencer campaign?
On average, brands see a return of $5.78 for every $1 spent on influencer marketing.
What is the process of starting an influencer marketing campaign – time commitments, procedures, legal ramifications, etc.?
Every campaign is different in how long the development of the campaign takes but we typically require a minimum of 6-8 weeks from the initial kick-off call. This allows enough time for planning, talent selection, production, concept, and content revisions before launching. Factors that can affect this are the number of revisions desired, the pace at which the client can realistically give feedback, whether or not the product needs to be shipped to the influencer, holidays, etc. For more regulated products (pharma industries, for example), extra time needs to be allotted to include legal feedback on claims and content.
Do assets become owned assets that can live on the company’s social pages?
Typically, the company does not retain ownership of videos posted in partnership with the brand. We do gain usage, usually for 3 months, and exclusivity rights – typically for 30-60 days, but these lengths and terms can be negotiated. If the brand does want to own the asset, influencer compensation would have to be higher to purchase the rights.
How much does the client participate in the creative aspect of the ad?
Clients can be as involved as they wish! We are happy to take the reins on the creative front, we can take direction as you see fit, or any level in between. Our team is experienced in developing effective strategies and creative campaigns, but can also help you execute your existing creative vision It is our job to be on top of relevant trends to aid in creating the most effective ad for you and can guide you as you see fit.
Social Influencer Marketing
How long do social campaigns run for?
Social media campaigns are typically much shorter than ad flights on other mediums. We have flights that last anywhere from 2 weeks to 3 months, but usually are somewhere in-between. Trends are ever-changing and with posts coming in real time, it’s hard for content to be relevant for as long as traditional media streams.
How does targeting work within social media platforms?
We have software that helps us gather data on influencers’ audience demographics across platforms. Some targeting options include age, gender, race, household income, interests, location, brand affinity, amongst other things.
Brand Safety & Influencer Management
How are comments monitored?
Both influencers and our team are tasked with monitoring comments on the sponsored posts to ensure that nothing is damaging to the company. We don’t want irrelevant comments or negative feedback to bring down the overall sentiment of the ad.
How are influencers vetted?
We look through the content of all creators, key opinion leaders, and influencers we recommend. We make sure they don’t have too many sponsored posts to wash out the importance of our campaigns. We look at the audiences they cater to and comments they make. Brand safety is one of our top concerns and we wouldn’t do anything to jeopardize a clients’ reputation.
How quickly can posts be edited or taken down should they not be well received?
Posts can be deleted almost immediately, depending on the time the request is made. Influencers also work typical 9-5 hours, but actions can be made immediately within those hours.
Campaign Measurement
How is success measured within a campaign?
Success is dependent on the goal of the campaign. We typically have awareness campaigns, where engagements with the posts and awareness would be the goal. For each goal, we create a strategy around that goal and implement it accordingly. For example, with awareness, we tend to choose influencers with a higher than typical engagement rate (2% and above), and as high a follower count as budget allows.
Connect with Creo for Answers and Results
We hope these FAQs have answered some of your questions. If you have more questions, please don’t hesitate to contact us. We’re here to help and look forward to serving you!
